Social Media Marketing | 10 Best Books to Read: We all know that social media is the place to be for your business. It’s a great way to market and interact with your audience and connect with them on an emotional level.
Unfortunately, being active in this space comes with plenty of challenges, including managing your account and getting visibility on it.
So many people are looking for content to help them grow their businesses online. This means that there’s a lot more competition than ever before.
That’s why you should try reading books to improve your digital marketing skills. Here are some fantastic books I have discovered that are made just for folks looking to accomplish right now!
1) Good to Great: Lessons from America’s Greatest Companies by Michael E. Porter
This book provides insight into what drives companies forward, such as culture and innovation. Porter suggests that employees come together and share their creative solutions on improving performance.
At least four places that are recognized as critical to successful company growth: markets, technology, structures, and leadership. Having the right culture in place can help teams succeed.
One interesting takeaway from the book was that while leaders are essential, innovation can happen anywhere; it is needed for good results to thrive.
The authors found that top firms with cultures of creativity were more innovative overall as compared to more traditional ones.
Innovations can result in high rates of job satisfaction, lower costs, higher market value, and increased employee productivity.
What’s a little fun side note?
Each day the book mentions an unexpected company with a completely revolutionary product or service.
Not only did they create an improved version of something previously available, but they also made a difference for millions when it came to solving an important problem (such as saving water) that’s plagued society for years and years!
2) The Power of Habit by Charles Duhigg
This book focuses on how human beings can make changes in their lives. It talks about making habits that lead to change in our behaviors and ultimately our lives.
There are a few examples in the book that show readers how one can change their relationship with stress and anxiety.
One example is changing one’s diet to prevent obesity moreover how bad weight gain was connected to smoking, alcohol consumption, drug abuse, lack of exercise, and depression.
Another example is creating a new habit. A person may need to create a specific routine as a way to stay motivated and focus on their goal.
3) How to Talk Like Your Audience Thinks You Do by Neil Postman
People often fall into thinking people say things because they think people like them tell them. They believe that people around them will say whatever they want and act accordingly.
But this is not always the case. People may think they are going to behave in a manner consistent with the message to keep up a public façade.
This idea is explored in the book by the postulate that if we want to truly understand another person’s thoughts and feelings we will also want to know how much influence they have on our actions.
If you want to engage your audience in related discussions, you will need to ask yourself questions like,
“How does their behavior impact my decision-making?”
This question will allow you to get inside the mind of your potential customers and see where they are coming from. This article provides more insight into the topic and the reasons why you should read it.
4) The Art of Selling by Brian Tracy
This non-fiction book is dedicated to helping people increase sales, profits, and customer retention. According to the author, in every situation, selling has three elements: preparation, timing, and persuasion.
These three aspects determine whether your buyer will come back or not. In particular, the first part should include setting goals and creating a plan to achieve them.
Once the plan is ready, you need to set reasonable deadlines for everyone involved, or else people will not follow through.
Lastly, someone needs to convince their target audience through positive persuasion techniques.
Examples from the author include saying the right thing early so you can build momentum and using humor to draw attention. With time, this concept of selling gets more accessible and more refined.
5) Atomic Habits by Jim Rohn
This book by famous author John Maxwell uses scientific methods to teach people how to make simple decisions. He recommends people use only two rules to solve most problems: Eliminate clutter and fill half the plate.
While the latter is effective, limiting eating to just two meals in a day seems to contradict what most people are used to. Using the method of elimination, the principle of filling half the plate can keep more calories off the plate.
Instead of reducing or eliminating things, putting what you have on the table saves weight by ensuring that you don’t eat more than you can.
Research supports this concept showing that people who prioritize filling half the plate have fewer calories on average. It is also better for everyone in general – no one needs to eat an extra food item when it comes to filling just half of the plate!
6) The 7 Habits of Highly Effective People by Stephen Covey
This book focuses on ways to live and adapt to changing circumstances. An aspect called adaptive flexibility is focused around. It involves having confidence in taking action despite having doubts. This can mean acting based on an inner belief to overcome obstacles on the road to success.
For instance, Stephen wrote “I believe that no matter what happens, there is always enough reason to take a chance. Regardless of how close I am to failure“
The point is to be open to change instead of trying to avoid it. Adaptive flexibility makes the world around you more comfortable with change, enabling individuals to develop strong and more capable.
Being flexible is crucial now more than ever to keep pace with technology and be able to adjust to situations as they arise rather than be stuck in a rut.
Adaptive flexibility is something many people should pay attention to, especially in the modern age of information!
Read Also: How to do affiliate marketing?
7) Why Women Kill by Tara Westover
This best-selling novel offers numerous ideas on how relationships can be affected by gender roles for both men and women. When a man rejects someone he has romantic feelings for, it affects his mental health.
However, for women who have been rejected, it can cause issues with self-esteem and trust. From this perspective, it is easy to understand that our brains are wired differently than everyone else.
As humans we tend to stick to what we think will work when it comes to love, but these days you should look far afield when it comes to figuring out what works best for us or how other people affect us emotionally.
Through personal experiences, the author’s mother, writes “How could I have expected anything different from my daughter? Her reaction, which began at 6, was still the same; she had no choice but to put her life on hold and become an actress — just as any woman must.
When her star collapsed, she would blame herself and do everything she could not do” The importance of giving yourself permission to be unique and express who you are even if others do not agree with you is something many men need to work on themselves.
8) Unbroken Vision by Eric Thomas
The main issue faced by small businesses is keeping up with technology. Some companies simply do not have the budget required to invest heavily in new products as well as maintaining old ones that are not performing the way they used to.
That said, sometimes, you have to let go of an outdated system and add a fresh layer of functionality on top of an existing model to meet demand without spending a fortune on another upgrade.
Although this takes a bit of energy, it can save you money in the long run. Thomas discusses several instances when companies have taken advantage of this approach, offering new services or adding new features to help cut down on maintenance expenses.
Small businesses should not feel obligated to pay hundreds of dollars for upgrades but instead should choose to develop new capabilities with limited resources.
On top of that, Thomas describes how vital it is to maintain a strong connection within the business community and how significant that connection is. Giving up on what once worked can cost more money than you will get back in terms of future opportunities, revenue, and brand loyalty.
9) Building Brand Trust – An Hour Apart by Tom Posavac
This book is aimed at executives who manage large corporations and startups alike. Posavac writes about various strategies for building trustworthy relationships with consumers. His advice revolves around connecting with people on a deeper level.
Consumers are more trusting if they feel respected, and connected to the brand and see it as a key player in their lives (Posavac 4). Throughout its pages, this best-selling guide shares real-life stories of how companies that treat their customers like kings improve their bottom line.
Employees’ perceptions of your company are directly co-related to consumer perception, hence why building a genuine, loyal presence is necessary for success.
Overall, it shows that establishing authentic connections, listening, and learning are key components of turning customers into fans. Because of this, companies have realized the importance of quality over quantity for attracting customers, leading them to continue buying from your company for years to come.
10) Embrace Change and Overcome Resistance by Seth Godin
This is the best book for people who wants to be entrepreneurs. Godin explains how one can overcome common fears by embracing change. We all experience blocks, particularly when considering major life changes like going into business for oneself.
Resistance removal is a procedure. He has had a significant impact on my life and approach to thinking. As I’m sure he has on many others. No one, in my opinion, has ever written on the destiny of business more beautifully and honestly than Seth.